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employer branding

employer branding

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The VNT Automotive,
as a desired workplace

Attractive
to
new
talents
and
retaining
force
for
current
employees.
The
goal
of
the
strategy
is
for
VNT
Automotive’s
employer
brand
to
be
not
only
visible
but
also
deliberately
built,
making
it
an
attractive
employer
for
labor
market
participants
and
a
workplace
that
provides
employees
with
security,
opportunities
for
growth
and
genuine
recognition.

Package offers

The
following
four
successive
packages
differ
in
the
depth
and
complexity
with
which
the
brand
is
built.

Basic Package

The goal is to establish the fundamentals- to develop an authentic employer value proposition and consistent communication, along with activating the most important channels.

What is included in it?

•
Leadership
expectations
survey

•
In-
depth
employee
survey

•
Competitor
analysis
/
Market
benchmark

•
Internal
values
and
culture
workshop

•
Elaboration
of
detailed
stategy

•
EVP
(Employee
Value
Proposition)
-
establishing
the
basic
version

•
Estabilishing
visual
communication
standards

•
Creating
a
career
page
or
updating
the
current
career
page

•
Marketing
mix-aligned
social
media
and
media
purchasing
(ADS,
YouTube,
Móvár
TV)

•
Designing
graphic
templates
and
campaign
materials

Results

VNT
Automotive
will
appear
with
unified,
authentic
and
recognizable
employer
brand
identity.
The
foundations-
messages,
values
and
visual
elements
-
will
be
established,
providing
a
secure
base
for
future
brand
building.

Social media platforms

Facebook
expected
to
be
the
top
channel
for
the
target
audience
—
mainly
men
aged
25–60,
factory
workers
within
+35
km
of
Mosonmagyaróvár.

Swipe to explore
Platform
  • Facebook
  • YouTube
  • TikTok
  • Instagram less relevant, mainly for ages 25–35 in this education segment
Monthly
Impressions
  • ~60 000
  • ~120 000
  • ~50 000
  • ~25 000
Monthly
Clicks
  • ~600
  • ~600
  • ~500
  • ~200
Yearly
Impressions
  • ~720 000
  • ~1 440 000
  • ~600 000
  • ~300 000
Yearly
Clicks
  • ~7 200
  • ~7 200
  • ~6 000
  • ~2 400

The basic package provides a minimal presence across all important, main platforms. With this option, we can achieve approximately 200 000- 300 000 overall reach and 1 000- 2 000 clicks per month. This is an entry-level package. It is ideal for those who wish to launch their employer branding campaign in a cost-effective way. It provides a basic level of visibility within the region, but only reaches a portion of the target audience (according to estimates, an interested individual may encounter the advertisement 1–2 times per month per platform on average).

Estimated annual cost: from 80 000 €
The package partially includes advertising and media buying costs.

Medium Package

The goal is to build an authentic and strong brand through both external and internal communication, supported by regular content creation and targeted campaigns.

What is included in it?

•
Basic
package
elements

•
Development
of
a
content
creation
strategy

•
Persona
and
target
audience
mapping
(based
on
EVP
and
USP)

•
Design
of
recruitment
materials
(job
advertisements,
email
templates)

•
Internal
newsletter/corporate
internal
magazine
to
enhance
team
cohesion

•
"People
at
VNT"
interview
series
/
mini
storytelling
campaign
(featuring
employees
and
leaders)

•
Employer
brand
social
media
series
(e.g.,
#LifeAtVNT)

•
Preparation
of
an
ambassador
program
(identification
of
key
personnel)

Results

The
brand
message
is
consistently
communicated
across
multiple
channels.
Employees
become
engaged,
commitment
increases,
and
external
communication
attracts
high-quality
applicants.
The
social
media
presence
gains
credibility,
and
the
brand
becomes
increasingly
recognized
and
beloved.
Both
lead
generation
and
applicant
numbers
increase.

Social media platforms

Facebook
expected
to
be
the
top
channel
for
the
target
audience
—
mainly
men
aged
25–60,
factory
workers
within
+35
km
of
Mosonmagyaróvár.

Swipe to explore
Platform
  • Facebook
  • YouTube
  • TikTok
  • Instagram less relevant, mainly for ages 25–35 in this education segment
Monthly
Impressions
  • ~120 000
  • ~240 000
  • ~100 000
  • ~50 000
Monthly
Clicks
  • ~1 200
  • ~1 200
  • ~1 000
  • ~400
Yearly
Impressions
  • ~1 440 000
  • ~2 880 000
  • ~1 200 000
  • ~600 000
Yearly
Clicks
  • ~14 400
  • ~14 400
  • ~12 000
  • ~4 800

With this package, a higher number of monthly overall reach and several thousand clicks can be achieved. This significantly increases the likelihood that the message will reach almost every relevant job seeker in the target area at least once.

Estimated annual cost: from 100 000 €
The package partially includes advertising and media buying costs.

Premium Package

The goal is to build a comprehensive employer branding ecosystem- from research, through communication and culture development, to continuous measurement. The goal is for VNT Automotive to become the preferred employer.

What is included in it?

•
Basic
and
Intermediate
Package
elements

•
Designing
internal
materials

•
Managing
campaigns

•
Video-focused
campaigns
segmented
for
target
audiences
with
engaged
employees

•
Podcast
and
video
series
for
intensive
content
marketing

•
Short
leadership
videos
showcasing
dedicated
areas

•
Developing
an
annual
program
calendar

•
Intensive
content
marketing
(blog,
video,
podcast,
case
studies)

•
Highlighted
creative
recruitment
campaigns
(digital
+
offline)

•
Organizing
events
(job
fairs,
open
days,
meetups)

•
Leadership
by
example
and
value
workshops

•
Establishing
and
mentoring
an
ambassador
program

Results

VNT
Automotive
is
developing
a
comprehensive
and
professional
employer
branding
system.
The
company
will
become
not
only
attractive
but
also
retaining:
employee
experience
will
improve,
turnover
will
decrease,
and
engagement
will
increase.
Continuous
communication
and
measurement
ensure
that
brand
building
is
sustainable
and
delivers
a
strong
business
return
in
the
long
term.

Social media platforms

Facebook
expected
to
be
the
top
channel
for
the
target
audience
—
mainly
men
aged
25–60,
factory
workers
within
+35
km
of
Mosonmagyaróvár.

Swipe to explore
Platform
  • Facebook
  • YouTube
  • TikTok
  • Instagram less relevant, mainly for ages 25–35 in this education segment
Monthly
Impressions
  • ~240 000
  • ~480 000
  • ~200 000
  • ~100 000
Monthly
Clicks
  • ~2 400
  • ~2 400
  • ~2 000
  • ~800
Yearly
Impressions
  • ~2 880 000
  • ~5 760 000
  • ~2 400 000
  • ~1 200 000
Yearly
Clicks
  • ~28 800
  • ~28 800
  • ~24 000
  • ~9 600

This is a further step up compared to the previous packages. At this level, we are talking about an intensive presence: over the course of a year, the total reach across the four platforms can reach several million. In the region for the target audience, this means that they are most likely to encounter the advertisements multiple times.

Estimated annual cost: from 130 000 €
The package partially includes advertising and media buying costs.

Exclusive Package

The goal is to build a strong and authentic brand on both external and internal communication levels through regular content creation and targeted campaigns.

What is included in it?

•
Basic,
medium,
and
premium
package
elements

•
Comprehensive
brand
assessment
at
the
start
of
the
project
and
after
one
year

•
Billboard
campaign

•
Giveaway
campaign

•
Employer
Brand
Audit
with
in-depth
interviews,
focus
groups,
and
reputation
analysis

•
Company
Values
Day
/
Employer
Brand
Festival
(an
internal
experience
event
where
the
brand
becomes
tangible)

Results

Employees
are
proud,
leaders
are
inspired
and
the
brand
becomes
a
role
model
in
the
industry.
The
campaigns
measurably
increase
employer
attractiveness,
enhance
corporate
reputation
and
position
VNT
Automotive
as
a
stable
and
respected
player
in
the
job
market.

Social media platforms

Facebook
expected
to
be
the
top
channel
for
the
target
audience
—
mainly
men
aged
25–60,
factory
workers
within
+35
km
of
Mosonmagyaróvár.

Swipe to explore
Platform
  • Facebook
  • YouTube
  • TikTok
  • Instagram less relevant, mainly for ages 25–35 in this education segment
Monthly
Impressions
  • ~480 000
  • ~960 000
  • ~400 000
  • ~200 000
Monthly
Clicks
  • ~4 800
  • ~4 800
  • ~4 000
  • ~1 600
Yearly
Impressions
  • ~5 760 000
  • ~11 520 000
  • ~4 800 000
  • ~2 400 000
Yearly
Clicks
  • ~57 600
  • ~57 600
  • ~48 000
  • ~19 200

This package provides the most intensive presence of all packages. With this level, we can cover the entire regional target audience, effectively being “everywhere on every platform.” Over the course of a year, the number of reach can be extremely high, meaning that an average user in the target audience may see the advertisements numerous times across different platforms combined. This package guarantees maximum visibility and strengthens brand awareness within the region.

Estimated annual cost: from 200 000 €
The package partially includes advertising and media buying costs.

+1 Onboarding Package

Optional add-on available for any package

Goal:

The
first
days
of
a
new
employee
are
crucial
—
let
this
period
be
an
inspiring
experience
rather
than
a
source
of
uncertainty.
This
way,
engagement,
commitment,
and
identification
with
the
company
culture
begin
already
during
the
first
encounters
and
even
before
the
official
start
date.
As
a
result,
the
new
colleague
not
only
joins
the
team
but
immediately
becomes
an
integral
part
of
it.

What is included in it?

•
Review
of
the
current
onboarding
process

•
Private
landing
page
for
selected
candidates

•
Video
message
from
the
hiring
manager

•
Digital
and
printed
informational
materials

•
Introduction
of
mentors
and
key
team
members

Results

A
welcoming,
safe,
and
inspiring
first
day
where
the
new
employee
feels
at
home
from
day
one.

Estimated annual cost: from 30 000€

How else can we help?

• Internal corporate magazine
• Organization of family days and year-end events

Employer
branding
is
not
a
one-time
campaign,
but
the
people
strategy
of
the
future.
Our
goal
is
to
make
VNT
Automotive
a
workplace
where
it
feels
good
to
arrive
—
and
from
which
no
one
wants
to
move
on.


We
trust
that
our
collaboration
will
form
the
foundation
of
our
shared
success.
Thank
you
for
taking
the
time
to
review
our
materials.

kapcsolat
Mangrove marketing & more
9024 Győr, Kálvária út 21./Bhello@mangrovemarketing.hu+36 70 637 7759
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